A fantastic aspect of today's digital world is that freelancers may work from anywhere in the world with anyone, regardless of where they are based.
A fantastic aspect of today's digital world is that freelancers may work from anywhere in the world with anyone, regardless of where they are based, and freelance platforms facilitate this.
According to the latest data by Statista, there are approximately 60 million freelancers in the U.S. alone. This is remarkable considering that the gig economy was essentially non-existent just a decade ago. Now, the number of freelancers is predicted to reach more than 90 million in less than a decade.
On top of that, the annual increase in the worldwide freelancing workforce keeps growing faster and higher.
To cut a long story short, the competition is about to get hot. Even well-established and fully-booked freelancers are at risk because, well, there’s always someone who’s ready to perform the same job (and for less money, too).
For you, as an active and dedicated freelancer, this means that you should think about how to invest in the long-term success of your business.
One of the strategies is personal branding, and we’re going to talk about how to use it to stand out from the increasing competition.
Define Your Business
Begin by asking yourself the question, "How do I define my business?" It is possible that the way you present your company to others does not necessarily reflect the way you would like others to perceive your company. Make it crystal clear what kind of service you provide.
Discover Your Superpower and Use It!
What distinguishes you from the crowd is a specific quality you possess. Perhaps you are able to provide more inexpensive pricing, perform more quickly than others, or provide superior quality than your competitors. Whatever it is, be certain that you are able to guarantee something that others are unable to.
Your brand serves as a form of a promise to a client. Therefore, whatever you're proposing as a brand, make sure it's something that can be delivered on. If you live up to the promises you make to clients, you'll be able to create a solid working relationship with them in no time.
Keep an eye on your competitors.
Keep an eye on what's going on in your field of expertise and on your competition to ensure that you stay one step ahead and in the know.
Take Advantage of Opportunities to Help Promote Your Brand
Are your existing clients and potential prospects participating in webinars or virtual summits where you can network with them while also promoting your company's products and services? If you answered yes, please make sure you are also attending.
The freelance economy is increasing, and the number of skilled people with whom you must compete is growing by the day. If your name is unknown, even the best skills in the world won't guarantee a steady flow of projects. As a result, obtaining some recognition to let the world know how unique and great you are is one way to do it.
That's why developing a personal brand to differentiate yourself from the crowd could be a game-changer for your freelance business. It'll be a lifelong project that evolves through time, but the end result will be well worth the effort. Hopefully, after reading the above suggestions, you now know where and how to begin this incredible journey!