How to Create a Successful Digital Marketing Strategy (With Examples) and Steps to Develop Your Digital Marketing Strategy.
When it comes to digital marketing, a strategy is a comprehensive plan that outlines how you will use the various digital marketing channels to accomplish your business objectives.
A digital marketing plan should take into account which channels to use, how much time and money should be spent on each channel specifically, and what outcomes should be expected from each channel overall.
An extremely frequent mistake made by many digital marketing managers or small company owners is that they attempt to implement everything at the same time, and as a consequence, they get no results at all.
Either because they lack the required skills to conduct digital marketing campaigns or because they wind up spending their marketing budgets on channels that are not appropriate for their particular business, many companies struggle to succeed in digital marketing.
As an example, consider the following digital marketing strategy:
Despite the fact that each and every digital marketing strategy is unique and based on the particular requirements and goals of a business, you can read an example of how all marketing channels may work together to achieve a common goal below.
Example: Digital Marketing Strategy for a business that sells digital goods (online courses, ebooks, etc.).
Step 1: Create a website.
The first step is to design a website that is both speedy and user-friendly on mobile devices. The website should have a number of landing pages (also known as sales pages) that introduce the business and its goods.
Step 2: Search Engine Optimization (SEO)
The next step is to conduct an SEO audit and determine which parts of the website need to be improved for SEO. Technical SEO should be handled first, followed by On-Page SEO, and finally, Off-Page SEO should be handled.
Step 3: Content Marketing.
A content marketing strategy should be developed based on the results of comprehensive keyword research and the conclusions of an SEO audit. This strategy should contain the following elements:
- What kind of material should be developed for the website (text and videos)
- When should it be made public? (Calendar for publication)
- What should be done to promote it? (can include social media channels, email, and PPC campaigns).
Step 4: Social Media Marketing.
Social media marketing should be used to increase brand recognition and sales across all social media platforms. Determine which social media platforms are most appropriate for promoting your company (based on consumer profile) and develop a publication plan for material to be shared on those networks.
Create lists of influencers and other individuals who are most likely to be interested in your goods or to promote your material on social media platforms at the same time.
Step 5: Email Marketing
Begin developing an email list by including numerous call-to-action buttons across your website and social media platforms.
Your first objective is to get individuals to subscribe to your newsletter, register for free stuff, or join up for free trials.
Create several email marketing funnels to ‘push’ your subscribers from awareness to conversion.
Step 6: Pay-Per-Click Advertising
Concurrently with the preceding actions, create an AdWords campaign to target individuals looking for product-related keywords on Google and retargeting ads on Facebook to pursue customers who visited your website but did not convert.
Step 7: Video Marketing
A component of step 3 is identifying which topics/keywords to cover with video material. Publish your videos on a dedicated YouTube channel, as well as on Facebook, Instagram, and any other social media sites that your campaigns target.
Create a blog post on your website for each video and embed the video with written content.
Step 8: Mobile Marketing
Consider creating a mobile app that consumers can download from the App Store and includes your most recent news as well as links to your courses.
Step 9: Analyze and Measure the Outcomes.
Evaluate that Google analytics is properly installed and configured and that you can reliably evaluate the success of the above campaigns.
Create an excel spreadsheet and monitor the cost, number of visitors, number of conversions, and number of people reached for each campaign.
The above is a high-level overview of what your digital marketing plan should contain. If you are a small business with limited resources, it is natural that you will not be able to carry out the whole strategy from the start.
What you should do is take a step-by-step strategy, beginning with your website, search engine optimization, and content marketing.
Once you’ve had them in place for a few months, you’ll see a steady rise in traffic and income, at which point you may add the other tools.
You may also hire digital marketing firms to do it for you. There are lots of them doing the best services that can ease the process. An example of a great digital marketing firm I know in Tanzania is Swahili Digital. Check them out on Twitter (Swahili Digital — Twitter page) for all their digital marketing services.