Fundamentals of Digital Marketing (Google’s free course)

fundamentals of digital marketing

Google's Fundamentals of Digital Marketing (Google’s free course) — The Best for Beginners.

If you’re just getting started with digital marketing, there’s no one better to learn from than Google. Fundamentals of Digital Marketing offers over 40 hours of beginner-level training, and it’s 100% free.

What better way to learn about digital marketing than from the one that sets the rules by which digital marketers must abide? Google’s free course, Fundamentals of Digital Marketing, covers everything you need to know to get your business up and running in the online space. 

More than 300,000 people have already gained this qualification. The fact that it’s free to take and incredibly comprehensive makes it a perfect option for beginners who aren’t sure if digital marketing is the career for them. 

Fundamentals of digital marketing


Over 40 hours of learning, you can expect to cover:

  • Data analytics and insights
  • Business strategy
  • Content marketing
  • Display advertising
  • Ecommerce
  • Email marketing
  • Social media marketing
  • Web optimization

In total, there are 26 modules, created by expert Google trainers, that are packed full of practical takeaways and real-life examples to help you put your plans into action. Once you complete the modules, you’ll need to pass a 40-question exam to get certified. 

The best thing about this course? Not only is it completely free with lifetime access, but you’ll also walk away with a globally recognized certification to show potential employers. 

Sign up for Google’s Fundamentals of Digital Marketing for free today!


There are lots of great digital marketing courses for you out there. It depends completely on your goals, previous experience, and time constraints. 

You may also try a comprehensive, yet broad course like The Complete Digital Marketing Course by Udemy. Or any of the HubSpot Academy courses will be more convenient and budget-friendly. 

Regardless of which course you choose, it is all about learning. 


Related: What Is Digital Marketing Strategy? And How To Create One